Brave targets Google, Brave launches Beta, a search engine with privacy protection features | Author: The Crypto Basic | Capital | June 2021
The platform aims to take over Google, which collects personal data and browsing habits, while providing targeted advertising and customized search results. But Brave faces an uphill battle with the technology giant, which has more than 90% of the market share.
In the announcement on June 22, Brave stated that it has launched a beta version of Brave Search built into its browser to provide users with “The first independent private search/browser to replace big technology.”
New privacy protection #勇勇Search The beta version is suitable for all Brave users (desktop/Android/iOS), as well as those from other browsers https://t.co/tBr16frkJIIt is built on an independent index and does not track users, their searches or their clicks. https://t.co/B5xrJv9w6x
-Brave Software (@brave) June 22, 2021
Users who wish to test the Brave search engine for non-private tracking can find it on search.brave.com. It is built around an independent index that does not track users, their searches and their clicks, and will attract those who want to avoid using technology-based surveillance products such as Google search or Microsoft Bing.
The search engine will include a “Google backup” option for those who still want to use the global technology giant’s search engine results or who do not get enough results.
Brave Search will not initially serve ads, thus avoiding Google’s main way of monetizing search results. However, in the future, it will provide free ad-supported search and ad-free paid options, and will include its Basic Attention Token (BAT).
“When we are ready, we will explore the introduction of private ads with BAT revenue share into search, just as we did for Brave user ads.”
Brendan Eich, CEO of Brave Browser, said that allowing many people to search on Brave Search is critical to the success of Brave Search.